Last updated: 21-11-2025

1. Introduction

Homelocale Realty (“we”, “us”, “our”), operating under the marketing brand Newlaunch Alerts, owns and operates newlaunch.co.in (the “Site”).
This Privacy Policy explains how we collect, use, disclose and protect your personal data when you interact with our Site and when you opt to receive messages via WhatsApp, RCS, SMS, Email, and other communication channels (the “Service”).

Brand Continuity Note:
Any prior references to “Newlaunch Alerts” in earlier policies, pages, forms, communication templates, Meta Business Manager settings, WhatsApp Cloud API records, or CRM entries shall be interpreted as being part of and operated by Homelocale Realty, the current and legally registered entity.
This ensures no disruption to your Meta Business verification, WhatsApp API setup, or RCS onboarding.

Scope:
This policy covers data collected via the Site, WhatsApp, RCS messaging, forms, cookies, analytics tools, and communication systems (including those processed through the Meta/WhatsApp Cloud API, and any RCS Business Messaging partners).

2. Data We Collect

We may collect the following categories of data:

A. Information you provide directly

• Full name

• Mobile phone number (with country code)

• Email address (if provided)

• Location data (city, locality)

• Any messages or details you submit via forms, WhatsApp, RCS, or SMS

B. Automatically collected information

• IP address

• Device and browser details

• Referrer URL and pages visited

• Analytics data (session duration, behavior flow etc.)

C. WhatsApp & RCS metadata

• Message timestamps

• Delivery, read, and interaction receipts

• Message content you send to us

• Opt-in and opt-out status

• Device-level information allowed by WhatsApp/RCS APIs

D. Cookies and tracking technologies

See our Cookie Policy for more details.

3. How We Use Your Data

We use your personal data for:

• Sending WhatsApp, RCS, SMS, and Email updates, alerts, and transactional messages

• Verifying opt-in consent for WhatsApp and RCS

• Providing project information, offers, and follow-up communication

• Responding to inquiries and customer support requests

• Improving Site functionality and user experience

• Analytics, tracking, campaign performance measurement

• Marketing and promotional communication (only with consent)

• Compliance with legal and regulatory requirements

4. Legal Basis & Consent

We rely on:

• Your consent for marketing messages (WhatsApp, RCS, SMS, Email)

• Contractual necessity for delivering services you request (e.g., alerts)

• Legitimate interest for analytics and website improvement

• Legal obligations for compliance with governmental or regulatory requirements

You may withdraw consent for marketing at any time by replying STOP to WhatsApp/RCS messages or contacting support.

5. Sharing & Disclosure

We may share your data with:

A. Meta / WhatsApp Cloud API

To send and manage WhatsApp messages and store message metadata.

B. RCS Messaging Partners

Google-approved RCS providers, aggregators, or messaging gateways needed to deliver RCS communication.

C. Service Providers

Analytics platforms, CRM systems, hosting providers, marketing tools, form processors, and cloud storage services.

D. Legal Authorities

When required by applicable law, regulation, or in connection with legal claims.

We do NOT sell your personal data.

6. Data Retention

We retain personal data only as long as required for business and legal purposes.

• WhatsApp message logs: 1 year

• RCS message logs: 1 year

• Lead & contact details: 1 year

• Analytics & tracking data: as per tool provider’s retention cycle

7. International Transfers

Data processed by Meta/WhatsApp Cloud API and RCS partners may be stored or transferred outside India.
We use appropriate safeguards required by data protection laws for such transfers.

8. Security

We implement reasonable technical, administrative, and physical security measures to safeguard personal data.
However, no online transmission or storage method is fully secure, and we cannot guarantee absolute protection.

9. Your Rights (India / General)

Depending on your jurisdiction, you may have rights to:

• Access your personal data

• Request correction or updates

• Request deletion (subject to legal exceptions)

• Restrict or object to processing

• Withdraw consent for marketing

• Request information on how your data is used

To exercise your rights, email: info@newlaunch.co.in
We will respond within applicable legal timeframes.

10. Updates to This Policy

We may update this Privacy Policy occasionally.
Revised policies will be posted on the Site with a new “Last updated” date.
Continued use of the Site after updates constitutes acceptance.

11. Contact Us

For questions about this Privacy Policy or data handling practices, contact:

Homelocale Realty
Email: info@newlaunch.co.in
Website: newlaunch.co.in